Swimtime Stockport Promotes #LoveWaterSafely for Learn to Swim Week

Swimtime Stockport is joining in with a new national campaign that aims to raise awareness of the importance of learning to swim for safety, fitness and lifelong recreational enjoyment.

Learn to Swim Week, which takes place from 10th to 16th June 2017, is a new awareness campaign from STA, a charity dedicated to the teaching of swimming and water safety and who previously ran successful annual water safety campaigns.

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Dave Candler, STA’s CEO explains the background to Learn to Swim Week: “After the phenomenal success of last year’s Water Safety Week, we wanted to go one step further in 2017 and create a campaign that incorporates all the fun, health AND safety elements of learning to swim. We believe changing the name to Learn to Swim Week reflects this renewed focus.”

“There are already many successful water safety campaigns held throughout the year that focus on drowning prevention, and we felt that a missing piece of the jigsaw was raising awareness about the importance of learning to swim in support of water safety education. The campaign will focus on all areas of learning to swimming, from baby to adult swimming, school swimming and the importance of enjoying swimming as a family, as well as lifesaving.”

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Supporting this is Swimtime Stockport who throughout the week will be taking advantage of all STA’s new Learn to Swim Week resources to teach their learners how to #LoveWaterSafely. Activities will include activity lessons, wordsearches, colouring sheets, plus lots of information and tips for parents and swimmers alike.

Chrissie from Swimtime Stockport said: “We are passionate about teaching young learners how to be confident, and safe in and around water, and Learn to Swim Week provides a focus where we can not only celebrate the joy of swimming but also reinforce important water safety messages – which is especially important with the summer months approaching.”

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Dave added: “It’s a sad fact that accidental drowning is the third highest cause of death in youngsters, which is why we make no apology for continuously driving home the message about water safety to everyone. But, realistically it’s not a case of saying to everyone, avoid the water; it’s about education, and giving them the knowledge to recognise a dangerous situation before its too late.”

After all, being able to swim and enjoy the water confidently and safely with friends and family -­ whether at the beach, in a swimming pool or through social sports activities – is one of life’s pleasures. Hence our 2017 campaign theme is #LoveWaterSafely.”

For more information visit https://www.sta.co.uk/events/learn-to-swim-week/ or follow the campaign via Facebook @STAHealthLeisureLife

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